Marketing on TikTok? Learn from Influencers in a Free 6-Week Tutorial Series for Business Owners

Smaller firms are booming on TikTok. In a June survey of small and midsize organizations, in which 7,000 company owners responded, 67 percent indicated that they are most optimistic about their expansion prospective on TikTok, in accordance to Howdy Alice, a resource platform devoted to modest business.

To assist compact businesses better comprehend the system–and how they can use it to mature–TikTok introduced these days the start of a new instructional sequence dubbed “Observe Me.” The system, which will span six months, is set to kick off Monday, July 11.

In addition to getting free of charge, the webinars assure to showcase a revolving solid of influencer business homeowners. Amid other individuals, the classes will include things like Cassie Sorenson (174,000 followers) of Flagstaff, Arizona-based handmade accessories brand Tassel Amor and Jacob Zander (509,000 followers) of Santa Barbara, California-based mostly shoe brand Feel your Soul. Consumers can assume tutorials on ideal practices for jogging TikTok strategies and integrating a brand’s story into films.

“With no a doubt, smaller enterprises have taken center stage on TikTok,” Becca Sawyer, TikTok’s global head of modest and medium business enterprise and global organization alternatives, tells Inc. “We’re fully commited to empowering and equipping small businesses with the means they need to make the most of the TikTok community, and the Follow Me plan was especially intended to support business people showcase the best of their small business.”

For all those who may well be brand new to TikTok, the plan also features a set of helpful guides. People can learn how to established up a free organization account, access the creative center for material inspiration, and glean insights into how TikTok’s Ads Manager and promotion features can be leveraged optimally.