December 5, 2022

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Extensions and souvenirs | Seth’s Blog

When a manufacturer is productive, there is often a motivation to extend it.

Disneyland was an extension of Disney films. It reflected some of the magic of the movies, but made a little something new and useful as properly. Disneyland had some of the Disney essence and then built a thing additive and new.

Apple did the same point with the Iphone in extending the brand of the Mac.

On the other hand, the new Leica look at is merely a memento. It’s not a better look at. It is not extra of a Leica than any of a dozen other overpriced watches could be witnessed to be. It’s just there to remind you that you favored the initial. It is a memento of a emotion, not the creator.

Practically nothing completely wrong with a memento. I’m sure Leica will make a financial gain from their view with small harm to the promise that the brand alone helps make. But make far too lots of souvenirs and you grow to be a hollow shell, throwing away the chance to make the transform you seek out.

The crappy t-shirt you purchased at your most loved musician’s live performance is a souvenir, but they should not rely on that as their legacy or the engine of their expansion.

All day, particular person creators have to make options about what they are likely to do subsequent. Sometimes we can generate an extension. And at times, we make a decision to make a memento alternatively.