In Episode 125 of the Lion’s Share Advertising and marketing Podcast, Tyler and Jon converse about the most recent information: immediate-to-buyer manufacturers can now acquire adverts on Amazon that drive website traffic to the brand’s internet site. They explore the opportunity positive aspects that this has for models, like assisting to tutorial buyers to your web site.
Then Tyler introduces this episode’s visitor: Curt Staubach, Director of Internet marketing at Genuine Shot Gun Club.
In their conversation, Tyler and Curt communicate about retention marketing procedures made use of at Correct Shot Gun Club and how they built an e mail list with far more than 10 million subscribers.
To stop the episode, Curt leaves us with his key takeaway: continue to be steady with your advertising and marketing approach and handle advertising like a marathon.
01:10 -What’s in the Information: direct-to-client makes can now invest in advertisements on Amazon that drive targeted traffic to the brand’s website
06:20 – Featured Guest: Curt Staubach, Director of Promoting at Legitimate Shot Gun Club
07:15 – About Legitimate Shot Gun Club
07:50 – Creating an e-mail checklist of 10 million subscribers
10:33 – Building strategic partnerships with other brands
12:50 – How 10 million electronic mail subscribers impact in general marketing and advertising strategy
15:06 – Applying contests as a retention marketing approach
18:22 – The engineering driving True Shot Gun Club’s retention marketing and advertising
21:51 – Fidelitas’ part in Real Shot Gun Club’s retention marketing and advertising
24:35 – Getting started with segmentation
26:08 – Retaining a large open charge with large e-mail ship frequency
28:30 – Most vital KPIs in retention advertising
30:32 – Key Takeaway: Be Constant Promoting is a marathon
32:53 – Outro