4 Best Hootsuite Alternatives for Businesses

While Hootsuite remains a great site for various business marketing needs, it’s also worthwhile to check out alternatives that have varying features that can be useful depending on your business needs. In this article, we’ll discuss the 4 best alternatives to Hootsuite, including each site’s best features. Let’s dive in!

1. PosterMyWall

PosterMyWall is an all around great tool for social media marketing. Not only does it come with a variety of features in the paid version, but it’s also just as useful if you choose to take advantage of the free plan.

Here is a more detailed breakdown of PosterMyWall:

• Publishing, Scheduling, and Analytics

Whether you’re experienced or new to the realm of social media marketing management, PosterMyWall provides an all-in-one tool that can help businesses keep track of important data. Through its Content Planner, you can easily schedule, publish, and even track the analytics of your posts for your convenience.

• Ease of use

PosterMyWall remains one of the most accessible promotional tools in the market. Not only does it have a user-friendly interface, but it also comes with built-in tutorials for a smoother process.

• Limitations of free version

The free version of PosterMyWall includes a variety of free templates, design elements, and even images. On top of that, it also comes with an audio/video recorder and editor. However, if you’re looking for more features like an AI tool, their paid version is definitely worth looking into.

• Most suitable type of business

PosterMyWall is best suited for personal use and small to medium businesses. If you’re looking to learn about the basics of marketing, this is a great place to start!

2. Buffer

Buffer is a social media marketing platform best known for its management features. For businesses looking to take their marketing to new levels, this platform is a great choice to consider.

Here is a more detailed breakdown of Buffer:

• Publishing, Scheduling, and Analytics

Buffer provides a comprehensive toolkit that can help businesses manage their posts. As Buffer supports a variety of social media platforms, businesses will have no problem with scheduling and customizing posts for a variety of sites.

• Ease of use

Buffer is a more comprehensive yet still generally easy-to-use application. That being said, it will be much easier to navigate for experienced users.

• Limitations of free version

With its free-to-use version, users can take advantage of Buffer’s AI assistant, basic analytics, and customer support. However, scheduled posts, ideas, and user accounts are limited.

• Most suitable type of business

Buffer is best used for businesses that are aiming to target a wide demographic across various social media sites.

3. Later

Later is best known as a social media marketing platform for influencers. Focusing on campaigns and specific brands, this platform focuses more on the data side of the equation.

Here is a more detailed breakdown of Later:

• Publishing, Scheduling, and Analytics

Later offers one of the most comprehensive analytics tools in the market. This platform best works for companies that generate a bulk of content and distribute it across various channels online. It has built-in tools specifically made for social media managers, agencies, and freelancers.

• Ease of use

While its interface is still generally user-friendly, Later is much more suited for professionals who are already knowledgeable about the basics of marketing management. 

• Limitations of free version

While Later offers a variety of social media management plans, it does not come with a free version. 

• Most suitable type of business

Later is most suitable for big businesses that have a dedicated team for marketing management.

3. Zoho Social

Zoho Social is a social media marketing tool that is best used for businesses that are looking to expand their online presence. 

Here is a more detailed breakdown of Zoho Social:

• Publishing, Scheduling, and Analytics

Zoho Social makes it easy for businesses to track all their data into one accessible deck. It also helps track essential data like clicks, engagement, and the reach of your content.

• Ease of use

Zoho Social has a user-friendly interface that can benefit everyone, from amateur marketers to professionals. This software is also accessible on various platforms from your laptop to your mobile device.

• Limitations of free version

Zoho Social’s free option is limited to 1 brand, 1 team member, and the following social media platforms: Facebook Pages, X Profiles, Instagram Business Profiles, LinkedIn Profiles, LinkedIn Company Pages, and Google Business Profile.

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• Most suitable type of business

Zoho Social is generally recommended for medium to large businesses looking to expand their reach further. 

How to Choose the Best Alternative for you?

The best alternative to Hootsuite won’t be the same for everyone, so it’s a good idea to review certain factors that can affect your choice of a social media marketing platform. Below are some features you may want to consider:

1. Automation

While automation is a great tool to have, not every business needs it. In fact, tools like automated chatbots are best suited for bigger companies that have a large customer base to attend to. If your company is smaller, you may want to look into features like a content or idea generator instead.

2. Team Collaboration

Most free plans of the previously mentioned sites are only limited to one team member in terms of management, so it is helpful to understand how many team members you want as social media managers. This can help you determine which plans are most suitable and cost-efficient.

3. Content Planning

While there are a lot of similarities, these platforms generally differ in the scale of business they best cater to. Some are dedicated to managing bigger companies with a bigger amount of social media channels, while others are more suited to small businesses that are generally limited to popular sites like Facebook and Instagram.

Enhance Your Social Media Marketing Today

Depending on the nature of your business, you’re going to want a Hootsuite alternative that best caters to your objectives. That being said, feel free to check out the platforms mentioned above and let us know which one suits you best!