It’s no secret that businesses need to have good SEO practices in place if they want their websites to rank higher on search engines. However, did you know that your choice of web hosting solution also plays a large part in this process?
Namely, opting for a VPS server can be helpful – especially for medium-sized or growing businesses. Read on to find out how this hosting solution can help your website’s SEO.
What is VPS Hosting?
VPS hosting is a type of web hosting solution where your website is hosted on a server that has been virtually partitioned to provide a dedicated server space for you. This dedicated space allows you to install your own software and OS, and have your own dedicated resources despite actually sharing the server with other tenants.
The advantage of VPS hosting is that it provides dedicated space, control, and security similar to a dedicated server, but as the dedicated space is divided virtually, it creates a wall in between, which gives each user its own space without the need to share its resources, which makes it as affordable as a shared server.
Now that you have understood what a VPS server is let us now get into the benefits of VPS hosting for SEO performance.
VPS Server Benefits
- Unique IP
As mentioned before, your VPS server is a big dedicated server divided into small parts, with each website having its own space with a unique IP address, which can have a positive impact on your website’s SEO.
A dedicated IP can help improve your website’s load times and as a plus also improve security. Search engines also prioritize websites that are secure so they are able to offer users a safer browsing experience.
- Ensures High Uptime
Google doesn’t like websites that are slow or frequently go offline as it spoils user experience, further pushing you down on search engine rankings.
But when you have VPS server hosting, it makes sure that your website works smoothly, as there is no interference or lack of resources. Most VPS service providers also offer advanced monitoring and support services to ensure your webpage is always up and running.
- Improves Website Speed
When it comes to ranking on your search engine, your website speed makes a big difference. For instance, If two websites have similar content, but one load quicker, the faster one rankings higher.
Therefore, the Hosting service you pick directly affects how fast your webpage loads. Since VPS hosting offers dedicated resources that are not shared with other server tenants, you are assured faster loading times.
Also, many VPS Hosting providers use SSD storage, which allows for quicker data retrieval.
If you want your website to be reliable, load quickly, and be more secure for better search rankings, then go for VPS Hosting. It is a great option that offers the benefits of dedicated and shared hosting in one package.