Nowadays, when you hear the word ‘advertising’, the chances are you think about snappy, engaging video content or commercials on TV. But classic modes of advertising are still popular and effective, and outdoor advertising is a timeless and familiar part of our urban landscape. Whenever we spend time out of our homes – which is a lot of the time – we encounter advertising. And the medium isn’t just limited to huge roadside billboards (although these are popular and effective). In fact, companies are finding more and more creative outdoor solutions to advertise their products and services. Here are some of the benefits to outdoor advertising, and some different techniques to try out.
High impact messages
Unlike other forms of marketing, outdoor advertising can’t be switched off. The impact of seeing a large poster on public transport or driving past a huge billboard cannot be underestimated. Signage and billboards have been a part of the landscape we all inhabit for more than a century, and the impact is only cemented by driving or walking past the same message day after day. Having your product or service advertised, in large, striking letters or images, is a surefire way to get your message into people’s heads, and generate traffic for your business.
These days billboards aren’t the only solution. In fact, companies are finding more creative outdoor advertising techniques designed to get their brand noticed on the streets. Its simple to launch a campaign using business vehicles, with a …